Nontraditional complex exchange services
Trading concept or the concept of intensification of commercial efforts. It is based on active information and advertisements of banking services based on market research to ensure the necessary level to attract customers and increase sales services. Typical methods of use of this concept is the active creation of banks insurance companies, pension funds, leasing companies in order to attract clients comprehensive services including non-traditional services, know-how, providing advice in various areas of business, etc. To implement this concept banks create multifunctional service marketing. Its objectives are mainly medium-term: to win the attention of consumers of banking services in particular through more aggressive than its competitors, the advertising company and an active personal sales.
The traditional marketing concept. According to her - the growth in consumption of banking services can be provided primarily following an analysis of needs and motivations of the demand of certain social groups or audiences of contact for these services, and develop on this basis, proposals to address the promotion of banking services. In other words, marketing should begin with an analysis of supply and demand for a particular banking service, and only then be drawn up proposals and programs for their promotion. This concept began to take its supporters in the banking sector in the mid 90-ies when it started: the saturation of demand for traditional services, some banks began to have developed internal and external infrastructure, development of national and international financial markets, the limited cash resursov.Banki adhering to traditional marketing concept more often than others have their "trademark" or slogan, but also represent the full range of banking services.